SEO Trends for 2025
Search engine optimization continues to shift, and staying visible means keeping up with those SEO trends. In 2025, SEO will be more focused on understanding and catering to user intent, integrating AI, and ensuring content clarity than ever before. Search engines are no longer just indexing pages. They’re interpreting language, evaluating experiences, and ranking results […]
How AI Is Changing SEO
Search engines are more intelligent than ever—and artificial intelligence (AI) is the reason. From ranking results to understanding user behavior, AI is changing how websites are discovered, evaluated, and ranked. For businesses that rely on online visibility, this shift means it’s time to rethink how SEO works. AI has become a pivotal component of search […]
SEO vs SEM: What’s the Difference?
Digital marketing strategies often include a mix of SEO and SEM—but many businesses aren’t sure how they differ or when to use one over the other. Understanding the roles of SEO vs SEM helps you set better goals, use your budget wisely, and build a strategy that fits your timeline. Both SEO and SEM aim […]
Content Marketing and SEO
SEO isn’t just about keywords and code. It’s about showing search engines that your site is helpful, trustworthy, and active. Understanding this and how content marketing plays a key role can empower you in your digital strategy. Here’s how content helps SEO work better: 1. More opportunities to rank Every blog post, landing page, or […]
Keyword Difficulty vs Search Volume: What You Need to Know
If you’re here, chances are you’re trying to figure out why your SEO strategy isn’t bringing the results you expected—or how to make better decisions when choosing keywords for your site. What is keyword difficulty? How do you utilize it for your business? That’s what we’re here to help with. One of the most critical […]
Voice Search Optimization: Why it Matters for SEO
Voice search optimization is a crucial aspect of modern SEO. It’s not just a trend, but a fundamental shift in how people find information online. With the increasing reliance on smartphones, smart speakers, and digital assistants, traditional keyword strategies are no longer sufficient. Businesses must adapt and optimize their websites for spoken queries, which are […]
Product Page SEO – Best Practices
Welcome, and thank you for visiting. Web Impact Marketing is proud to support both local and non-local businesses, all from Marietta, Ohio. Whether you’re located near the historic Harmar Village, close to Marietta College, or across the country, the success of your product page SEO plays a significant role in how well your business performs online. […]
Mobile-First Web Design: Why It’s Crucial for SEO and User Engagement
More than 60% of web traffic now comes from mobile devices. If your website isn’t optimized for smartphones and tablets, you’re missing out on the majority of your audience. Mobile-first design is no longer just a trend—it’s essential for search engine visibility, user experience, and overall business success. What Is Mobile-First Web Design? Mobile-first design […]
Common SEO Mistakes That Are Hurting Your Website Ranking
Introduction: SEO can significantly boost your website’s visibility, but common mistakes can sabotage your efforts. At Web Impact Marketing, we’ve seen how easily websites fall victim to these pitfalls, from keyword stuffing to slow loading speeds. Avoid these common SEO mistakes to improve your ranking and grow your online presence. Top SEO Mistakes That Sabotage […]
The Power of SEO: Why Your Website Needs It to Thrive
Introduction: In today’s digital world, having a website isn’t enough. To stand out in a crowded online marketplace, your site needs to be search engine optimized. At Web Impact Marketing, we understand the power of SEO and how it can transform your website from an online brochure to a lead-generating powerhouse. Let’s explore why SEO […]